What goes into the branding of a growing business? Is it your logo? Your colors? Your business cards or trucks? In today’s episode we talk to branding expert Emily Brackett on what goes into a successful company brand and what impact it has on your bottom line.
As business owners and leaders, we all want more sales. How do we get that? Is it by hiring better sales people? Lowering our prices? Better marketing material? Before you take any of those steps, you need to understand the customer journey, which has changed dramatically over the past year. In this week’s episode, we chat with Tom Morgan, sales trainer and consultant, on the role of the salesperson in your organization. We talk about the customer journey, the impact of COVID on the sales process, and the one thing that’s missing from most successful sales teams. If you’re looking to generate more sales from your ideal customers, stop what you’re doing and hit the play button now on this week’s episode!
Amy Volk shares with us exactly how, when, and where you can influence and change the laws coming out of Augusta.
After 75 episodes, co-host and co-founder Yury Nabokov is moving on. In this special episode, Yury shares some of the lessons he’s learned from working with Maine business owners and his team at Machias Savings Bank.
With recreational or “adult use” cannabis now legal in Maine, what impact will that have on your business? How will it impact your hiring process, your health insurance, and your government contracts? To find out, we chatted with Kristin Collins at PretiFlaherty, who has been helping Maine businesses navigate these tricky waters.
Do you struggle with what to charge? Are your prices too low or too high? And how can you raise your prices without scaring away your customers? Today we dive into the math and psychology of pricing, and how you can attract your ideal customers with the right pricing strategy with Lori Allen of the Maine Small Business Development Center.
Are you looking to grow your company? Or maybe you’re looking for an exit strategy? In either case, the answer might be in an M&A: a merger and acquisition. Today we talk to M&A expert George Raftopoulos, founder of ROI Cubed, about what you need to know whether you’re looking to buy or sell, and how things like financials, mission, and culture all play a critical role.
How does Maine stack up against other states for our economy? There are plenty of factors to look at, and the Maine Development Foundation is measuring all of them!
From wages to entrepreneurship, the cost of doing business to broadband access, the Measures of Growth report considers a wide variety of factors and rates them all. They’ve even included some new measures this year including racial/ethnic income equity and pre-K education.
For a breakdown of the report’s findings, we talk to the MDF’s Executive Director, Yellow Breen.
Due to social distancing, facemasks, and work from home orders, networking events ground to a halt in 2020. Sure, there are virtual networking events, but can you really make meaningful connections in 2D?
Networking expert Debra Boggs enthusiastically says yes! and shares specific tactics on how to work a Zoom breakout room and make connections on LinkedIn.
Get ready to up your virtual networking skills with this week’s interview!
Maine has a challenge in keeping young people here in the state. But as owners and employers, we can do our part to keep them here, or get them to return after college. What they need is opportunity.
But are there challenges in finding, hiring, and managing a young person? Leah Gulliver from Eastern Maine Development Corporation joins us this week to talk about the benefits of keeping young people here in Maine and what you can do to help.