These days, the “customer journey” invariably takes people online. They Google their questions, they ask their Facebook friends for recommendations, they spend hours in their email inbox. How can your business position itself to meet your ideal customers where they make critical decisions? Rich Brooks, president of digital agency flyte new media, shares how companies can create digital marketing campaigns that turn prospects into customers.
What is customer experience and why is it so important to your business? Regardless of your pricing, products, or positioning, at the end of the day you succeed or fail based on whether people enjoy working with your company. That comes down to customer experience, and it starts even before the top of the funnel and goes well past the purchase of a product. Yury Nabokov, the Customer Experience Manager at Machias Savings Bank (and regular co-host of this podcast) sits in the guest seat this week to help us improve our customer experience.
Have you considered moving your business to Maine? People move to Maine all the time because they’re looking for a higher quality of life, a better place to raise their children, or to be closer to outdoor activities. But businesses are also moving to Maine. What are the benefits? Are there any downsides? Peter DelGreco of Maine & Company talks about the benefits of moving a business to Maine, and why so many Maine companies are welcoming new “competition” with open arms.
Have you ever run into a cash crunch in your business? Was there a time when you wish you had access to more capital to expand, hire more employees, or get a critical piece of equipment for your business? FAME, the Finance Authority of Maine, helps companies even without pristine credit access business and agricultural loans so they can grow. Jennifer Cummings, the Director of Business Programs, shares the ins and outs of this program.
You hear a lot about storytelling these days, and how businesses can use stories to attract customers and employees alike. But how do you craft a compelling story? What are the components? And where do you share it?
David Lee of HumanNature@Work has been teaching storytelling to leaders and owners for over 20 years, and he shares with us how to craft the story that will attract that A-List employee to your team.
As anyone can imagine, expanding your business is a huge undertaking in itself, but trying to enter into the foreign markets brings its own set of challenges and hurdles.
Bangor native, Wade Merritt, has made it his mission to help Maine businesses break into foreign markets by overcoming these challenges through his job heading the Maine International Trade Center (MITC)
If you’re an innovator with an idea or product that can stimulate Maine’s economy and create jobs in the state, then you might want to reach out to the Maine Technology Institute. Since 1999, MTI has been offering grants, loans, equity investments and services to help support Maine’s innovation economy and entrepreneurship.
Amy Leshure of MTI spends some time with us today to explain just how that process works and the impact the program is having on the State of Maine.
Selling online is more than just slapping up a website with pictures and prices. Becky McKinnell, founder of iBec Creative, where they’re known for building successful ecommerce sites, encourages you to think like a customer when it comes to offering them a website with the best customer experience. But you also want to make sure you’re intertwining email and social media to help map out your customer’s journey and sell to them in a unique way.
Have you ever wanted to go after government contracts, but were unsure where to start? Federal, state, and municipal projects come up all the time, at all different sizes for all different types of companies and industries. Find out how you can stay on top of these projects and how to land them, with procurement expert Bryan Wallace of the Maine Procurement Technical Assistance Center.
If there’s one thing John Kenneally would want all businesses to remember, it’s that without customers your business doesn’t exist. That being said, how do you make sure you’re giving the best customer service? Well, the emotional intelligence and social intelligence of the people you hire play a huge role in that.
Certainly hiring people with empathy and a clear understanding of empathy, self-awareness, and social skills is going to be a great place to start. But what if you have a great team that lacks effective social skills? Luckily – unlike your I.Q. – these are things that can be trained and taught.