What Owners Need to Know About Strategic Partnerships – James Morin

What Owners Need to Know About Strategic Partnerships - James Morin

There are many paths to growth in business, but one that’s proved successful for Maine-based FlowFold is in creating beneficial partnerships, most famously with L.L. Bean on their signature Bean Boot. Co-founder of FlowFold, James Morin, shares with us what owners can look for in strategic partnerships that benefit both sides.

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What Owners Need to Know about their Local Public Library – Williams Bandoma

What Owners Need to Know their Local Public Library

Business owners often turn to Google to do research for their business plan or other marketing. However, that only scrapes the surface of what’s available in terms of government and other data that’s out there. For that, you’ll need to travel to your local public library (in person or virtually.) You thought Google and Facebook knew a lot about you?!? Then you’ll be blown away by the data your local public library has on you and your buying habits!

This week we speak to Williams Bandoma, the Business and Government Librarian, who regularly helps business owners get the data they need to succeed.

In fact, Williams runs a business database workshop every Thursday (virtually for now), and you can learn more here.

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What Owners Need to Know About Sustainability – Marty Grohman

What Owners Need to Know About Sustainability - Marty Grohman

Do you see “sustainability” as an added cost for your business? An expense that hurts your bottom line? Then you’re doing it wrong. By injecting sustainability into your business processes, you can reduce expenses, generate more revenue, boost goodwill, and run a more successful company. Marty Grohman from E2Tech shares some of the ways businesses can avoid “greenwashing” and actually get down to being a positive force in their community, all while improving their bottom line.

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What Owners Need to Know About Attracting A-List Talent – Rachel Knight

What Owners Need to Know About Attracting A-List Talent - Rachel Knight

Whether employment is low or high, there’s always a competition for the best talent. One of the ways you can set your business apart and help with the recruitment process is by employing videos. We sit down and chat with Rachel Knight of Destination Occupation, who shares tips and tactics for using videos and attracting the type of employees that will help you grow your business.

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What Owners Need to Know About Digital Marketing – Rich Brooks

What Owners Need to Know About Digital Marketing - Rich Brooks

These days, the “customer journey” invariably takes people online. They Google their questions, they ask their Facebook friends for recommendations, they spend hours in their email inbox. How can your business position itself to meet your ideal customers where they make critical decisions? Rich Brooks, president of digital agency flyte new media, shares how companies can create digital marketing campaigns that turn prospects into customers.

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What Owners Need to Know About Customer Experience – Yury Nabokov

What Owners Need to Know About Customer Experience

What is customer experience and why is it so important to your business? Regardless of your pricing, products, or positioning, at the end of the day you succeed or fail based on whether people enjoy working with your company. That comes down to customer experience, and it starts even before the top of the funnel and goes well past the purchase of a product. Yury Nabokov, the Customer Experience Manager at Machias Savings Bank (and regular co-host of this podcast) sits in the guest seat this week to help us improve our customer experience.

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What Owners Need to Know About Moving Their Business to Maine – Peter DelGreco

What Owners Need to Know About Moving Their Business to Maine - Peter DelGreco

Have you considered moving your business to Maine? People move to Maine all the time because they’re looking for a higher quality of life, a better place to raise their children, or to be closer to outdoor activities. But businesses are also moving to Maine. What are the benefits? Are there any downsides? Peter DelGreco of Maine & Company talks about the benefits of moving a business to Maine, and why so many Maine companies are welcoming new “competition” with open arms.

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What Owners Need to Know About Funding Their Growth – Jennifer Cummings

Have you ever run into a cash crunch in your business? Was there a time when you wish you had access to more capital to expand, hire more employees, or get a critical piece of equipment for your business? FAME, the Finance Authority of Maine, helps companies even without pristine credit access business and agricultural loans so they can grow. Jennifer Cummings, the Director of Business Programs, shares the ins and outs of this program.

 

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What Owners Need to Know About Storytelling to Attract A-List Talent – David Lee

What Owners Need to Know About Storytelling to Attract A-List Talent - David Lee

You hear a lot about storytelling these days, and how businesses can use stories to attract customers and employees alike. But how do you craft a compelling story? What are the components? And where do you share it?

David Lee of HumanNature@Work has been teaching storytelling to leaders and owners for over 20 years, and he shares with us how to craft the story that will attract that A-List employee to your team.

 

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What Owners Need to Know About Doing Business Overseas – Wade Merritt

As anyone can imagine, expanding your business is a huge undertaking in itself, but trying to enter into the foreign markets brings its own set of challenges and hurdles. 

Bangor native, Wade Merritt, has made it his mission to help Maine businesses break into foreign markets by overcoming these challenges through his job heading the Maine International Trade Center (MITC)

 

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