Nothing happens without sales and marketing. No matter how good your product or service is, you need to make your prospects aware it exists and have the skills to close the sale.

We interview all types of marketing experts as well as leaders of sales teams to help give you the advice and direction to grow your business and get to “yes.”

What Owners Need to Know About Customer Experience – Yury Nabokov What is customer experience and why is it so important to your business? Regardless of your pricing, products, or positioning, at the end of the day you succeed or fail based on whether people enjoy working with your company. That comes down to customer experience, and it starts even...

What Owners Need to Know About Moving Their Business to Maine – Peter DelGreco Have you considered moving your business to Maine? People move to Maine all the time because they’re looking for a higher quality of life, a better place to raise their children, or to be closer to outdoor activities. But businesses are also moving to Maine. What are the benefits?...

What Owners Need to Know About Funding Their Growth – Jennifer Cummings Have you ever run into a cash crunch in your business? Was there a time when you wish you had access to more capital to expand, hire more employees, or get a critical piece of equipment for your business? FAME, the Finance Authority of Maine, helps companies even without...

What Owners Need to Know About Storytelling to Attract A-List Talent – David Lee You hear a lot about storytelling these days, and how businesses can use stories to attract customers and employees alike. But how do you craft a compelling story? What are the components? And where do you share it? David Lee of HumanNature@Work has been teaching storytelling to leaders and...

What Owners Need to Know About Doing Business Overseas – Wade Merritt As anyone can imagine, expanding your business is a huge undertaking in itself, but trying to enter into the foreign markets brings its own set of challenges and hurdles.  Bangor native, Wade Merritt, has made it his mission to help Maine businesses break into foreign markets by overcoming these...

What Owners Need to Know About Maine Technology Grants – Amy Leshure If you’re an innovator with an idea or product that can stimulate Maine’s economy and create jobs in the state, then you might want to reach out to the Maine Technology Institute. Since 1999, MTI has been offering grants, loans, equity investments and services to help support Maine’s innovation...

What Owners Need to Know About E-Commerce – Becky McKinnell Selling online is more than just slapping up a website with pictures and prices. Becky McKinnell, founder of iBec Creative, where they’re known for building successful ecommerce sites, encourages you to think like a customer when it comes to offering them a website with the best customer experience. But...

What Owners Need to Know About Government Contracts – Bryan Wallace Have you ever wanted to go after government contracts, but were unsure where to start? Federal, state, and municipal projects come up all the time, at all different sizes for all different types of companies and industries. Find out how you can stay on top of these projects and...

What Owners Need to Know About Customer Service – John Kenneally If there’s one thing John Kenneally would want all businesses to remember, it’s that without customers your business doesn’t exist. That being said, how do you make sure you’re giving the best customer service?  Well, the emotional intelligence and social intelligence of the people you hire play a huge...

Hiring Veterans and Transitioning Military: What You Need to Know – Bill Benson Maine needs skilled, experienced workers, and transitioning military might be at least part of the answer. Boots2Roots is an organization that helps transitioning military find and land jobs in Maine, playing matchmaker with companies and organizations that are looking for a wide variety of skilled employees. Executive Director, Bill...