Nothing happens without sales and marketing. No matter how good your product or service is, you need to make your prospects aware it exists and have the skills to close the sale.

We interview all types of marketing experts as well as leaders of sales teams to help give you the advice and direction to grow your business and get to “yes.”

What Owners Need to Know About Maine’s Economic Growth – Yellow Breen How does Maine stack up against other states for our economy? There are plenty of factors to look at, and the Maine Development Foundation is measuring all of them! From wages to entrepreneurship, the cost of doing business to broadband access, the Measures of Growth report considers a wide...

What Owners Need to Know About Networking During COVID – Debra Boggs Due to social distancing, facemasks, and work from home orders, networking events ground to a halt in 2020. Sure, there are virtual networking events, but can you really make meaningful connections in 2D? Networking expert Debra Boggs enthusiastically says yes! and shares specific tactics on how to work a...

What Owners Need to Know About Millennials and Gen Z – Leah Gulliver Maine has a challenge in keeping young people here in the state. But as owners and employers, we can do our part to keep them here, or get them to return after college. What they need is opportunity. But are there challenges in finding, hiring, and managing a young...

What Owners Need to Know About Diversity – Dr. Chris Hunt Diversity. Equity. Inclusion. What do those terms each mean, and how can you implement each in your business? Chris Hunt, the Associate Provost for Community, Equity, and Diversity at the University of New England joins us today to talk about the power of a diverse workforce, and the benefits...

What Owners Need to Know About Shared Leadership – Kevin Hancock When CEO Kevin Hancock was diagnosed with spasmodic dysphonia at a critical, challenging time for his company, he wondered how he could lead his team out of the housing bust. However, he discovered the power of shared leadership, which he wrote about in his book The Seventh Power. In...

What Owners Need to Know About High-Performing Female Employees – Jodi Flynn High-performing women often have more barriers to overcome than their male counterparts, both internally and externally. To support their professional growth and to improve your own business, you need to understand what might be keeping them from leveling up and make sure they have the resources to succeed. This...

What Owners Need to Know About Hiring an Executive Assistant – Derek Volk As an owner, do you have too many things to get done in a day? Are you often the bottleneck in your own business growth? Do you find yourself working late nights and weekends, and missing time with your family? Have you considered hiring an Executive Assistant? Derek Volk,...

What Owners Need to Know About an LGBTQ Friendly Workforce – Ed Patterson Diversity, Equity, & Inclusion, has become a goal for many businesses, but what does it exactly mean? Are there real and tangible benefits of DE&I, or becoming an LGBTQ-friendly workforce? We sit down with Ed Patterson, Head of Global Communications for Hill+Knowlton, to talk about what companies should be...

What Owners Need to Know about Boards of Advisors and Directors – Colleen McCracken Would a Board of Advisors or a Board of Directors help jumpstart your company? If so, which is right for your business, how do you find the right people to sit on your board, and do you need to compensate them? We’ll tackle all of these questions and more...

What Owners Need to Know About Maine’s Economic Recovery Plans – Joshua Broder The coronavirus has ravaged Maine’s business ecosystem with no end in sight. Businesses, schools, and organizations are opening, but with many restrictions. How do we get out of this? What is Maine’s economic plan for recovery? Today, we talk to Joshua Broder, CEO of Tilson and co-chair on Governor...