Nothing happens without sales and marketing. No matter how good your product or service is, you need to make your prospects aware it exists and have the skills to close the sale.
We interview all types of marketing experts as well as leaders of sales teams to help give you the advice and direction to grow your business and get to “yes.”
What Owners Need to Know About the Financial Health of their Employees – Annette Lease
Should you worry about your employees’ financial health, knowledge, and well-being? How your employees feel about and manage their money can directly impact your bottom line. Empowering them through education and training can provide them with a peace of mind that will cut down on “presenteeism” and make your...
What Owners Need to Know About Funding Their Growth – Jennifer Cummings
Have you ever run into a cash crunch in your business? Was there a time when you wish you had access to more capital to expand, hire more employees, or get a critical piece of equipment for your business? FAME, the Finance Authority of Maine, helps companies even without...
What Owners Need to Know About Maine Technology Grants – Amy Leshure
If you’re an innovator with an idea or product that can stimulate Maine’s economy and create jobs in the state, then you might want to reach out to the Maine Technology Institute. Since 1999, MTI has been offering grants, loans, equity investments and services to help support Maine’s innovation...
What Owners Need to Know About E-Commerce – Becky McKinnell
Selling online is more than just slapping up a website with pictures and prices. Becky McKinnell, founder of iBec Creative, where they’re known for building successful ecommerce sites, encourages you to think like a customer when it comes to offering them a website with the best customer experience. But...
What Owners Need to Know About Customer Service – John Kenneally
If there’s one thing John Kenneally would want all businesses to remember, it’s that without customers your business doesn’t exist. That being said, how do you make sure you’re giving the best customer service? Well, the emotional intelligence and social intelligence of the people you hire play a huge...
Hiring Veterans and Transitioning Military: What You Need to Know – Bill Benson
Maine needs skilled, experienced workers, and transitioning military might be at least part of the answer. Boots2Roots is an organization that helps transitioning military find and land jobs in Maine, playing matchmaker with companies and organizations that are looking for a wide variety of skilled employees. Executive Director, Bill...
What Owners Need to Know About Intellectual Property – Andrew Kraus
Trademarks. Copyrights. Intellectual property. What do you need to know about these items to protect your ideas, and how do you stay out of hot water when it comes to work for hire, contractors, and social media? This week we speak with Andrew Kraus of Opticliff Law, an IP...
What You Need to Know About Business Plans – Gigi Guyton
Are you running your business without a business plan? Is it because the marketing component has you scratching your head? How do you know where to get the information about potential customers and competitors so that you can put together a meaningful plan? In this week’s episode, we’ll chat...