Do you struggle with what to charge? Are your prices too low or too high? And how can you raise your prices without scaring away your customers? Today we dive into the math and psychology of pricing, and how you can attract your ideal customers with the right pricing strategy with Lori Allen of the […]
Posts Categorized: Promotions
What Owners Need to Know About Mergers and Acquisitions – George Raftopoulos
Are you looking to grow your company? Or maybe you’re looking for an exit strategy? In either case, the answer might be in an M&A: a merger and acquisition. Today we talk to M&A expert George Raftopoulos, founder of ROI Cubed, about what you need to know whether you’re looking to buy or sell, and […]
What Owners Need to Know About Maine’s Economic Growth – Yellow Breen
How does Maine stack up against other states for our economy? There are plenty of factors to look at, and the Maine Development Foundation is measuring all of them! From wages to entrepreneurship, the cost of doing business to broadband access, the Measures of Growth report considers a wide variety of factors and rates them […]
What Owners Need to Know About Networking During COVID – Debra Boggs
Due to social distancing, facemasks, and work from home orders, networking events ground to a halt in 2020. Sure, there are virtual networking events, but can you really make meaningful connections in 2D? Networking expert Debra Boggs enthusiastically says yes! and shares specific tactics on how to work a Zoom breakout room and make connections […]
What Owners Need to Know About Millennials and Gen Z – Leah Gulliver
Maine has a challenge in keeping young people here in the state. But as owners and employers, we can do our part to keep them here, or get them to return after college. What they need is opportunity. But are there challenges in finding, hiring, and managing a young person? Leah Gulliver from Eastern Maine […]
What Owners Need to Know About Diversity – Dr. Chris Hunt
Diversity. Equity. Inclusion. What do those terms each mean, and how can you implement each in your business? Chris Hunt, the Associate Provost for Community, Equity, and Diversity at the University of New England joins us today to talk about the power of a diverse workforce, and the benefits it brings your company. Discover how […]
What Owners Need to Know About Shared Leadership – Kevin Hancock
When CEO Kevin Hancock was diagnosed with spasmodic dysphonia at a critical, challenging time for his company, he wondered how he could lead his team out of the housing bust. However, he discovered the power of shared leadership, which he wrote about in his book The Seventh Power. In this week’s interview, Kevin shares with […]
What Owners Need to Know About High-Performing Female Employees – Jodi Flynn
High-performing women often have more barriers to overcome than their male counterparts, both internally and externally. To support their professional growth and to improve your own business, you need to understand what might be keeping them from leveling up and make sure they have the resources to succeed. This week we talk to business coach […]
What Owners Need to Know About Hiring an Executive Assistant – Derek Volk
As an owner, do you have too many things to get done in a day? Are you often the bottleneck in your own business growth? Do you find yourself working late nights and weekends, and missing time with your family? Have you considered hiring an Executive Assistant? Derek Volk, President of Volk Packaging, shares with […]
What Owners Need to Know About an LGBTQ Friendly Workforce – Ed Patterson
Diversity, Equity, & Inclusion, has become a goal for many businesses, but what does it exactly mean? Are there real and tangible benefits of DE&I, or becoming an LGBTQ-friendly workforce? We sit down with Ed Patterson, Head of Global Communications for Hill+Knowlton, to talk about what companies should be doing today.
