What goes into the branding of a growing business? Is it your logo? Your colors? Your business cards or trucks? In today’s episode we talk to branding expert Emily Brackett on what goes into a successful company brand and what impact it has on your bottom line.
Posts Categorized: Podcasts
What Owners Need to Know About Sales Growth – Tom Morgan
As business owners and leaders, we all want more sales. How do we get that? Is it by hiring better sales people? Lowering our prices? Better marketing material? Before you take any of those steps, you need to understand the customer journey, which has changed dramatically over the past year. In this week’s episode, we […]
What Owners Need to Know About Influencing Legislation – Amy Volk
Amy Volk shares with us exactly how, when, and where you can influence and change the laws coming out of Augusta.
Yury’s Last Episode
After 75 episodes, co-host and co-founder Yury Nabokov is moving on. In this special episode, Yury shares some of the lessons he’s learned from working with Maine business owners and his team at Machias Savings Bank.
What Owners Need to Know About Cannabis in the Workplace – Kristin Collins
With recreational or “adult use” cannabis now legal in Maine, what impact will that have on your business? How will it impact your hiring process, your health insurance, and your government contracts? To find out, we chatted with Kristin Collins at PretiFlaherty, who has been helping Maine businesses navigate these tricky waters.
What Owners Need to Know About Pricing – Lori Allen
Do you struggle with what to charge? Are your prices too low or too high? And how can you raise your prices without scaring away your customers? Today we dive into the math and psychology of pricing, and how you can attract your ideal customers with the right pricing strategy with Lori Allen of the […]
What Owners Need to Know About Mergers and Acquisitions – George Raftopoulos
Are you looking to grow your company? Or maybe you’re looking for an exit strategy? In either case, the answer might be in an M&A: a merger and acquisition. Today we talk to M&A expert George Raftopoulos, founder of ROI Cubed, about what you need to know whether you’re looking to buy or sell, and […]
What Owners Need to Know About Maine’s Economic Growth – Yellow Breen
How does Maine stack up against other states for our economy? There are plenty of factors to look at, and the Maine Development Foundation is measuring all of them! From wages to entrepreneurship, the cost of doing business to broadband access, the Measures of Growth report considers a wide variety of factors and rates them […]
What Owners Need to Know About Networking During COVID – Debra Boggs
Due to social distancing, facemasks, and work from home orders, networking events ground to a halt in 2020. Sure, there are virtual networking events, but can you really make meaningful connections in 2D? Networking expert Debra Boggs enthusiastically says yes! and shares specific tactics on how to work a Zoom breakout room and make connections […]
What Owners Need to Know About Millennials and Gen Z – Leah Gulliver
Maine has a challenge in keeping young people here in the state. But as owners and employers, we can do our part to keep them here, or get them to return after college. What they need is opportunity. But are there challenges in finding, hiring, and managing a young person? Leah Gulliver from Eastern Maine […]
