Posts Categorized: Podcasts

What Owners Need to Know About Strategic Partnerships – James Morin

There are many paths to growth in business, but one that’s proved successful for Maine-based FlowFold is in creating beneficial partnerships, most famously with L.L. Bean on their signature Bean Boot. Co-founder of FlowFold, James Morin, shares with us what owners can look for in strategic partnerships that benefit both sides.

What Owners Need to Know About Sustainability – Marty Grohman

Do you see “sustainability” as an added cost for your business? An expense that hurts your bottom line? Then you’re doing it wrong. By injecting sustainability into your business processes, you can reduce expenses, generate more revenue, boost goodwill, and run a more successful company. Marty Grohman from E2Tech shares some of the ways businesses… Read more »

What Owners Need to Know About Digital Marketing – Rich Brooks

These days, the “customer journey” invariably takes people online. They Google their questions, they ask their Facebook friends for recommendations, they spend hours in their email inbox. How can your business position itself to meet your ideal customers where they make critical decisions? Rich Brooks, president of digital agency flyte new media, shares how companies… Read more »

What Owners Need to Know About Customer Experience – Yury Nabokov

What is customer experience and why is it so important to your business? Regardless of your pricing, products, or positioning, at the end of the day you succeed or fail based on whether people enjoy working with your company. That comes down to customer experience, and it starts even before the top of the funnel… Read more »

What Owners Need to Know About Doing Business Overseas – Wade Merritt

As anyone can imagine, expanding your business is a huge undertaking in itself, but trying to enter into the foreign markets brings its own set of challenges and hurdles.  Bangor native, Wade Merritt, has made it his mission to help Maine businesses break into foreign markets by overcoming these challenges through his job heading the… Read more »